There is solid strategic know-how in companies. There is also good expertise in the market when it comes to Digital, Social Media & Business Consulting. What is missing is a balance between deep understanding of New Media and seniority in business experience. This is addFuture’s key differentiation. Here is where we can add significant Value.
Today’s online media and digital marketing is complex. In order to stay competitive in the Digital Age, companies need to rethink their strategies and invest into online media and digital marketing to be able to succeed in customer acquisition and orientation, relationship building and effective consumer targeting.
addFuture provides insights into the ever growing cloud of technological developments and how to effectively make use of the latest digital trends, tools and methodologies.
- A customer journey analysis helps you to understand your advertising impact on customer’s behaviour and the touch points to engage with your target audience.
- Consumer behaviour becomes understandable and transparent with Big Data modelling and data segmentation & analysis.
- Individual and combined digital marketing measures such as affiliate programs, SEA, Retargeting, Real Time Advertising (RTA & RTB), conversion optimization, contextual ads can be optimized to steer your campaign towards the set goals, ensuring a positive Return on Investment.
- Choosing the right media channel and creating consumer-orientated content such as visuals, video, display, SEO, HTML-Newsletter as well as Social Media content can improve your brand’s reputation as well as produce an amplification of your online activities.
Digital Business Strategy
addFuture focuses on re-thinking, re-framing, re-structuring and re-shaping the way organizations do business.
The always-connected consumer is no longer a futuristic theory, it is reality. Today’s consumers know more and expect
more. They call for transparency, want to contribute and exchange ideas. Everywhere, 24 hours! This has far-reaching
effects on businesses.
Likewise the same technological advances influence companies internally. The rise of Enterprise 2.0 with networking and collaboration tools are influencing todays work environment.
So how do you respond to the new demands and expectations of the "connected world"? Is your current value chain model still valid? Are the connected processes still efficient, your cost-benefit equation still up-to-date? And how do you manage to significantly and accordingly enhance processes and offers? In the Digital Age, a whole new perspective is added to business engineering and evaluation of the organisational structure.
We help you in identify and adopt a digital business strategy that embraces the changing environment and provides the basis for future growth and increasing return-on-investment.
For companies, the imperative to grow is a battle for productivity, quality, customer orientation and speed to market.
With constant changing environments and new competitors entering the market the winning factor to achieve operational effectiveness and added business value is often the creation of or investment into New Business - funding a new company, scaling your business, entering new markets or sometimes selling of your existing firm to a strategic investor.
We provide special know how on mergers & acquisitions and private/public placement as well as research and asset management to a diverse range of private investors, corporate clients, institutional investors and high net worth individuals. We specialise in digital, such as ecommerce, Big Data, online sales houses, software and innovation hardware.
With a true passion for entrepreneurship and innovation coupled with wide reaching buyer relations, we have completed transactions for numerous innovators and market transformers such as mediasquares, adseven, telfish, adkey, ad pepper, Virtual Minds Group, Wine & Gourmet Digital, Publicitas.