Who We Are
44 years of Digital experienceRead on
Having worked for many years both as clients and service providers, we recognised that many companies are active in Digital but are overlooking profitable opportunities and struggle in realising success in the fast evolving Digital Future.
In order to work with clients and partners who want to go beyond the hype and add value to their future business we established addFuture - a digital consultancy that bridges the gap between conventional agency services and established business consulting.
His graduation in Geography in 2000 was followed by working on the biggest financial website in Germany. After 5 years in the online world he founded a full service digital agency in 2007.
With his hands-on experience and proven marketer point of view, he recognizes the needs of corporate as well as agency clients.
Parallel to family life he enjoys old cars and bikes and good analogue audio reproduction.
With his diverse background and international personality, he worked in both the corporate as well as the entrepreneurial world. A pioneer in e-commerce and continually incorporating latest digital developments, he started his first web-based business in 1999 - right after graduating from an international Business Economics study in Cambridge and Berlin.
Next to exploring the Wonders of the World, he has a true passion for classic and youngtimer cars.
For the past 12 years he has been calling Zurich, Switzerland his home.
He saw his first website 1994 as a host in a US high school exchange program, started his career as a professional sports editor, ran his personal best in a marathon in 2h31min and decided then to start one internet company after another. Some were sold successfully as co-founder, others let him to work in big units like Publigroup or ad pepper. Now Ruben is back to bring some entrepreneurial flair to his clients.
Ruben likes to travel the world, to relax with his family and still runs some long distances. Born near Frankfurt, with college years in Freiburg (Black Forest) - he loves and lives close to Zurich for the past 7 years.